Afiya wanted her clothing to make women feel amazing and boost their confidence making them be their best self and proud of who they are. Loud is a woman empowerment brand that embraces bright colours and printed fabrics. Each piece is carefully designed to accentuate the unique contours of every woman regardless of size. Loud caters to the everyday modern superwoman who is always on the go and wants to feel fabulous. Loud’s product line consists of accessories , tops, pants, shorts, tees, dresses, jumpers, rompers and kaftans.